How much gold do Indian households own? Estimates differ by nearly 10,000 tonnes
The World Gold Council says up to 25,000 tonnes. A Morgan Stanley note says 34,600. Nobody counts it directly, which is why the numbers disagree.
How India Invests
Conversations with families about their net worth: how it is split, what they got wrong, and what they track. Names and figures are shared only with permission and can be anonymised.
₹32,490 crore a month in SIPs. What the flows mean for large portfolios
Monthly SIP money hit a record in September 2026 while the industry’s assets fell 5.1%. For investors with crores in funds, the plan you hold matters more than the headline.
India’s savers are moving from deposits to funds. What it means for a large portfolio
Deposits’ share of household savings fell from 40.9% to 35.2% in four years while funds and shares grew. For families with crores in fixed deposits, the tax gap is the bigger story.