Lesson 14 of 50 for advisers · The finfluencer rules · 4 min read · Reviewed 13 Nov 2026
Since 29 Aug 2024, SEBI-regulated firms and their agents, including distributors, may not associate with anyone who gives securities advice or makes return claims without SEBI permission. Association means payments, referrals or system links. Pure education is exempt, but an educator may not use market prices from the last 30 days when naming a security.
Since 29 Aug 2024, a regulated firm and its agents may not associate with anyone who gives securities advice or claims returns without SEBI’s permission. Distributors count as agents.
Association is money or anything of value, client referrals, or links between systems. Using an agency or a platform doesn’t help if the result is the same.
People who only educate are exempt, as long as they give no advice and make no performance claims. When they name a security, they may not use prices from the last 30 days.
Key idea: The 30-day price rule took effect on 8 May 2026; it was 3 months before that.
Try the short quiz on this page to check what stuck.
The fund house, portfolio manager or AIF manager is responsible for its distributors’ compliance.
Fines, suspension or cancellation of registration, and debarment.
Not if that person gives securities advice or makes return claims without SEBI registration.
For learning only, not investment advice. Built in India by a team that tracks its own money on Reva.