What must a mutual fund distributor’s advertisement include?

Lesson 13 of 50 for advisers · What your ads may say · 4 min read · Reviewed 13 Nov 2026

Quick answer

The tagline AMFI-registered Mutual Fund Distributor with name and ARN, and the exact line: Mutual Fund investments are subject to market risks, read all scheme related documents carefully. Ads may not offer free advice, gifts or rebates, use testimonials or projections, or name a scheme without the fund house’s approval.

The risk line is fixed word for word: Mutual Fund investments are subject to market risks, read all scheme related documents carefully. Nothing may be added or taken out.

Mutual fund ads carry no testimonials, rankings or celebrities, and nothing based on projections. Performance shows 1, 3 and 5-year and since-launch returns, the plan, and what ₹10,000 became.

AMFI adds rules for distributors. No free advice, free portfolio reviews, gifts or rebates, no financial planning wording, and only fund-house material for schemes.

Investment advisers have their own code. No testimonials, assured returns or words like Best or No. 1, past performance only once verified, and ads approved before they run.

Key idea: Since 21 Mar 2025, SEBI-registered firms advertising on Google or Meta must pass advertiser verification.

Sources

Try the short quiz on this page to check what stuck.

Common questions

Can a scheme under six months old show its returns?

No. Schemes younger than six months may not show performance.

Is a common advertisement code coming?

SEBI’s board approved one on 24 Sep 2026, but no circular had been issued by 13 Nov 2026, so the current rules still apply.

What may a distributor post on YouTube or LinkedIn?

Education only, with no scheme recommendations or performance claims, and the ARN disclosed.

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